The former website was outdated and needed to present a more modern appearance to customers. It also used industry jargon, rather than communicating to customer wants and concerns. In addition, the former website development package required expensive monthly fees and a long-term contract with cancellation penalties.
Honor Coding researched marketing needs for the Anchorage area, developed branding and language that spoke to customer concerns, and applied that information to a modern, mobile-friendly package. In addition, search engine optimization tools were applied that created a solid foundation for healthy search engine rankings in the future.
Honor Coding coordinated a payment plan that allows for continued website maintenance and search engine optimization, but without an expensive long-term contract or cancellation penalties.